How to Promote Your Book on Twitter

How to Promote Your Book on TwitterHow to Promote Your Book on TwitterAs a microblogging platform for subject mavens and their followers, Twitter also can be a powerful and effective part of a strategic author promotion and/or book absatzwirtschaft campaign- if it is used wisely. What Makes Twitter Good for Book Promotion? Social media and other marketing gurus have taken to using the phrase discoverability- the ability for profil audiences to find you and your book. It is Twitters capacity to make you discoverable that makes it so appealing. As on other social media platforms, such as Facebook, the information you share on Twitter is automatically posted to your followers. However, one of the marketing advantages to the Twitterverse is that anyone interested in a subject can easily search for related information. This means, if you tweet your topic well, you will be very discoverable the search functionality makes your tweets a potential audience-magnet for you and your book. How to Use Twitter for Book and Author Promotion Note the word potential in the previous paragraph. Like so many things in life, Twitter is easy to use, but it takes a little practice to use it effectively. The good news is it wont take long to get up to speed. Get Tweeting nowWhile its never too late to start, its really never too early either. Even if your publication date is a year or more out, you can begin building followers for your topic, and finding your Twitter voice before the pressure of the publication is upon you.Make sure your Twitter handle and your profile reflect your goals.Its generally recommended that you use your firstnamelastname as your Twitter handle- but thats not always possible. Just make sure that your handle and your profile reflect what you want your followers to know about you. Whether its Marathon runner, business owner, mother of seven, author of Delicious Dinners in 10 Minutes or Less, or Former championship arm wrestler, arm-wrestling coach, auth or of Its Not About the Bicep, your profile should attract like-minded souls. Remember its social media treat Twitter like a conversation.Sure, you have a book to sell- but how would you feel if every time you spoke to an acquaintance he tried to sell you something? Youd avoid him like the plague, right? Its the same with tweeting. Think of Twitter as a conversation, not a hard sell. The more someone likes what you have to share in your tweets, the more likely he or she will be to check out your book.And speaking of sharingTwitter is the place to share yourself, your worldview and your topical expertise via how you curate what comes at you every day. Tweet and retweet only what you truly value in some way (you should show you value colleagues and friends with generous retweets and mentions.) Share your latest article, your friends latest articles, your comments on what you love. To engage your potential book audience, offer up yourself But offer up your best self.You want to use Twi tter to showcase your personality and offer your opinions and even share some personal details- but your tweets shouldnt be a running commentary on the mundane details of your everyday life, such your fascination with your own toenail clippings (note this rule does not apply to comics or celebrities). And while you should feel free to have opinions, be careful that you dont come off as rude or insulting or overly negative. Again it helps to remember that Twitter is a conversation- dont do anything that might shut the conversation down it could also turn off potential book buyers and the goal, of course, is to engage them. So... are you ready to dip your toe into the Twitterstream- or ready to make your tweeting more effective? If so, here are some specifics about how to hold a Twitter conversationand some publishing-specific Twitter hashtags that will help make you more discoverable as a writer. And, while youre at it, you might want to learn more about other types of book marketing and publicity.